2021/22 Program
With the support of ACOA and Innovation PEI, Music PEI is very happy to announce that the 2020/21 round of the Taking Care of Business Program (TCOB) will be resuming this fall. TCOB was designed to assist Music PEI members to further develop their careers with a particular focus on the ability to create multiple revenue streams, develop or improve best practice business management skills and increase business opportunities.
Program Delivery
John MacPhee of MacPhee Artist Services delivers the program. John has had over a decade of experience as a member of internationally touring artist Paper Lions in a hands-on capacity involved in all aspects of his band’s career and in recent years has acted as a consultant and advisor for countless artists. John brings a wealth of knowledge and sound business skills to the program.
Past participants have had very positive results:
The Taking Care of Business program helped me get a better understanding of the fundamentals of the music industry, and made me aware of so many revenue streams I was unaware of before. It taught me some key components to having a successful career in the industry, such as grant writing, releasing music, and a lot of very valuable things on budgeting and finances. This program made connections for me that are invaluable and will help me in the steps of furthering my career. It brought $1000 in grants, and almost $2000 in funds for my upcoming album. I now have a finished and completed marketing plan and business plan all thanks to this program. These are key things that I was unaware of.
I believe the Taking Care Of Business program is of great value to Music PEI artists. A number of projects John and I developed together have a lot of potential. The program was really great in terms of making my business more organized, and the industry member introductions were very much appreciated. I would be very happy to work with John in a further capacity in the future—he is a consummate professional, has a wealth of knowledge regarding the music industry, and has a clear passion for helping in bettering the careers of the artists he works with.
The Taking Care of Business Program was a massive help to my music career. John’s knowledge of the industry was integral to moving my career forward. Working together every week was really inspiring and definitely kept the momentum going in terms of being on top of the tasks at hand. It was really helpful to have the goals and timelines set in place in the beginning and the outcomes were better than I had hoped for. I am so glad I was part of Music PEI’s Taking Care of Business Program.
Areas of Focus
Program Costs
The cost of the program for each participant is $4,000 with 90% being subsidised by ACOA and Innovation PEI. The participants are required to contribute 10% ($400) and must be able to complete the program within six months. The immediate return from increased royalties alone should cover the artist’s investment.
Info & Submissions
TCOB submissions for 2021/22 will open in the fall.
For additional information please contact:
Steve Love, Program Officer
[email protected]
Eligibility Criteria
Six successful applicants must meet the following Eligibility Criteria:
- This program is open to solo artists or bands.
- Applicants must be permanent residents of PEI:
- Permanent address on Prince Edward Island for at least 6 months.
- File income taxes with the PEI government.
- If a band, 50% of the members must be residents of PEI.
- Artists must have had one previous release (single or album).
- All submissions are accepted but priority will be given to those artists who are either currently exporting or export ready.
- If you are selected, you will be required to be a Music PEI member.
- Decisions will be made by a jury of music industry professionals.
Successful applicants must meet the Exporting or Export Ready criteria as set by Music PEI. Adjudication scoring is also detailed in this document. Applicants must be current Music PEI members and residents of PEI.