2024/2025 Program

With the support of FACTOR, ACOA, and Innovation PEI, Music PEI is thrilled to launch the redesigned Takin’ Care of Business Program (TCOB) TCOB was designed to assist Music PEI members to further develop their careers with a particular focus on developing skills to manage the business side of their music careers, create multiple revenue streams, and increase their overall business opportunities.

The “Takin’ Care of Business” program has been instrumental in teaching best business practices for artists within the music industry. However, its capacity has been limited to only six members per year, restricting access to this vital information.

To address this, we are excited to announce an expansion of the program, making it accessible to our entire membership. Each core and advanced session will now be held twice annually. Attendance will be a prerequisite for advancing Artist Levels.

Takin’ Care of Business is 100% FREE for Music PEI members.

Program Delivery

Takin’ Care of Business will be delivered by Mathais Kom. Music has been the driving force in Mathias Kom’s life for the last twenty years. With his indie folk band The Burning Hell, he’s released nine albums and toured over thirty countries. Mathias is also one of the co-founders of the Lawnya Vawnya festival in St. John’s, Newfoundland, where he received his PhD in ethnomusicology, studying the economics of small music scenes. He’s taught courses in music history and music business at Memorial, UPEI, and Cape Breton University, and often teaches private songwriting workshops. Whether on stage, behind a desk, or at his home studio in Fairfield PEI, Mathias believes in the power of music to shape our lives for the better.

Workshop Curriculum

TCOB Core Sessions

  • Rights, Royalties, and PROs: Understand your music rights, how royalties work, and the role of Performing Rights Organizations in collecting and distributing them.
  • Introduction to Funding & Grant-Writing: Learn the essentials of securing music funding through grants and writing compelling grant applications.
  • Business Basics & Building Your Team: Get a foundation in music business essentials and tips on assembling a strong team to support your career.

Each core session is 1 hour in length.

TCOB Advanced Sessions

  • On Brand: Branding and digital presence; marketing & business plans; music publicity; funding opportunities for marketing
  • On Stage: Showcasing & conferences; regional, national, international touring; funding opportunities for touring & showcasing
  • On Record: Labels & distribution, streaming & playlisting, synch licensing; funding opportunities for sound recording

Each advanced session is 2 hours in length.

Eligibility Criteria

Eligibility Criteria:

  • Participants must be members of Music PEI.
  • Advance registration is required.

Important Note:

Attendance at the Takin’ Care of Business workshops is required to access Music PEI’s Investment Program and to advance Artist Levels. For more information on these requirements, please refer to the Investment Program Artist Eligibility Requirements.

Past participants have had very positive results:
The Taking Care of Business program helped me get a better understanding of the fundamentals of the music industry, and made me aware of so many revenue streams I was unaware of before. It taught me some key components to having a successful career in the industry, such as grant writing, releasing music, and a lot of very valuable things on budgeting and finances. This program made connections for me that are invaluable and will help me in the steps of furthering my career. It brought $1000 in grants, and almost $2000 in funds for my upcoming album. I now have a finished and completed marketing plan and business plan all thanks to this program. These are key things that I was unaware of.
Logan Richard

I believe the Taking Care Of Business program is of great value to Music PEI artists. A number of projects John and I developed together have a lot of potential. The program was really great in terms of making my business more organized, and the industry member introductions were very much appreciated. I would be very happy to work with John in a further capacity in the future—he is a consummate professional, has a wealth of knowledge regarding the music industry, and has a clear passion for helping in bettering the careers of the artists he works with.

Andrew Waite

The Taking Care of Business Program was a massive help to my music career. John’s knowledge of the industry was integral to moving my career forward. Working together every week was really inspiring and definitely kept the momentum going in terms of being on top of the tasks at hand. It was really helpful to have the goals and timelines set in place in the beginning and the outcomes were better than I had hoped for. I am so glad I was part of Music PEI’s Taking Care of Business Program.

Kinley Downling

Register for Takin’ Care of Business Fall 2024 Sessions

TCOB Core Sessions

  • Tuesday, November 5th, 2024: Rights, Royalties, and PROs
  • Wednesday, November 6th, 2024: Introduction to Funding & Grant-Writing
  • Thursday, November 7th, 2024: Business Basics & Building Your Team

All core sessions take place from 7PM-8PM (AT).

RSVP Core Sessions

TCOB Advanced Sessions

  • Sunday, November 10th, 2024: On Brand
  • Sunday, November 24th, 2024: On Stage
  • Sunday, December 8th, 2024: On Record

All advanced sessions take place from 2PM-4PM (AT).

RSVP Advanced Sessions